Acuff & Associates’ specialized consulting services are the legacy of a group of dynamic entrepreneurs whose goal was to provide the best personal service possible. Today, we have extended our expertise and expanded our operations to include the entire spectrum of qualified retirement plans. Our performance is a testament to the absolute commitment, integrity, and professionalism of our most vital asset – our people.
Trina Gross, serving as Chairman and CEO of Acuff & Associates, is a founder with the firm since its inception. Trina is responsible for the executive oversight of Acuff’s 40+ professionals and 1,100+ qualified retirement plans. With career experience in the retirement and consulting field, she has a vast knowledge of plan design, consulting with employers on all aspects of their plans, and complex administration. She served on the Board of Directors for the National Institute of Pension Administrators, and served as President for the 2019-2020 term. She is dedicated to the betterment of the retirement industry while leading the firm.
With more than 20 years of experience in retirement plan administration, Jennifer Duff leads the Defined Contribution Administration Team at Acuff & Associates. Her experience ranges from working with a national firm in the defined benefit area to managing a team of plan analysts providing all administrative services for Acuff. Her capabilities in focusing her team on excellent client service are surpassed by none.
Steve Jones is a Relationship Manager with 40+ years of experience bringing creative solutions to the most complicated of retirement plans. He believes that the key to a successful plan is to properly manage it from top to bottom; making sure the plan first fits the needs of the employer, and then staying on top of the details. He also mentors the staff as a Technical Resource.
Matthew Bravo is an Enrolled Actuary with 18 years of experience advising companies in the design, compliance, funding and administration of their retirement programs including qualified cash balance and traditional defined benefit plans. With prior large plan experience (plans of up to 100,000 participants), he now focuses his efforts to deliver customized retirement solutions for small to mid-size organizations and individuals. He enjoys helping clients find retirement plan solutions that are easy to understand and result in straightforward financial solutions.
Michael Baron serves as Regional Director of Sales with over 18 years of experience in the financial services industry. Michael’s passion is working with financial advisors helping them win, manage and retain the business of their institutional clients. With the insight he has gained, he is considered a great practice management resource. Michael enjoys working with all types of advisory practices from groups dealing exclusively with retirement plans to advisors looking to make retirement plans a piece of their marketing efforts.
As Implementation Manager, Ashley is highly motivated by the desire to assist Acuff & Associate’s clients for the purpose of making sure a strong network of communication is established. She is responsible for ensuring that each client’s plan is running smoothly. She has more than eight years experience in retirement plan administration, including generating plan documents, compliance testing and conversion processing.
Linda Green is a Relationship Manager who has a passion for retirement benefits. She believes that clients and their employees are best served by delivering timely services that are tailored to the client’s needs while maintaining compliance in all aspects of plan administration. Linda brings to her clients more than 30 years of qualified plan experience in addition to her own experience as a plan sponsor.
With more than 20 years of experience, Pamela Leitschuh serves as Controller and Human Resources Director with Acuff & Associates. Along with her responsibilities as Controller, Pamela manages the Asset, Distribution and Administrative Teams. She is instrumental in all things “financial” for the firm.
Jeff Underwood brings his highly technical knowledge and 30 years of experience to Acuff & Associates as a Senior Administrator and Technical Resource. He manages several of the most complex plans for the firm providing administration and consulting expertise for those clients. As a CPA, he brings an additional level of depth that is immeasurable to the Acuff Team.
Heather Mursch has over 20 years of experience in the retirement plan industry, with a high level of expertise in peer review. She leads Acuff’s Peer Review Team, working closely with her team to deliver quality results to each client. Heather and her team are dedicated to providing client calculations that maximize efficiency, ensuring the best outcome tailored to each request. Her contributions ensure each plan is run profitably for each Acuff client.